Case Study: From 70% Traffic Loss to 150% Growth for Miami Plastic Surgeon
The Crisis: A Sudden Traffic Plummet
Dr. B, a board-certified plastic surgeon with over 15 years of experience in Miami, faced a critical situation when his website traffic suddenly plummeted by 70% in early 2024. This drastic decline led to:
❌ A 65% decrease in new patient inquiries
❌ 50% reduction in procedure bookings
❌ Significant loss of visibility for key plastic surgery terms
❌ Drop from the first page of Google results to beyond the fifth page for most keywords
The Recovery Strategy
The traffic loss was attributed to multiple factors, including a Google algorithm update, technical website issues, outdated content, spammy backlinks, and neglected local SEO.
To address these issues and recover lost traffic, a global SEO recovery plan was implemented:
Results: The Comeback
After six months of intensive SEO efforts, Dr. B’s online presence has seen a remarkable recovery:
✅ Organic traffic increased by 150% compared to the lowest point
✅ New patient inquiries rose by 80%
✅ Procedure bookings returned to pre-drop levels
✅ 85% of target keywords returned to the first page of Google results
✅ Local pack appearances increased by 200%
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