Case Study: From Regional Player to National Leader - A California Plastic Surgery Group's SEO Evolution
From 3 Clinics to National Leadership: The Multi-Location Challenge
A California-based network of 3 plastic surgery clinics sought national expansion but faced:
❌ 80% of traffic limited to California locations
❌ No visibility for nationwide search terms
❌ Poor rankings outside 100-mile radius
❌ SEO structure unsuitable for multi-location scaling
The Recovery Strategy
The traffic challenges stemmed from a location-restricted SEO approach and content strategy. A national expansion plan was implemented:
Results: The National Expansion Success
After eight months of implementing our multi-location SEO strategy, the practice achieved remarkable growth across multiple metrics:
✅ National organic traffic increased by 180%
✅ Visibility in 15 new state markets
✅ 45% increase in out-of-state consultations
✅ First page rankings for nationwide terms
✅ Location page traffic up 200%
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