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Case Study: From Zero to Top 5 for Key Business Keywords in 6 Months

Date:
September 2023 - January 2024
Duration:
6 Months
Salt Lake City Clinic entrance

The Challenge: Overcoming Digital Obscurity

Our client, a reputable plastic surgery clinic in the Salt Lake City area, faced significant challenges:

❌ Low organic traffic to their website

❌ Poor rankings for crucial plastic surgery-related keywords

❌ Minimal presence in local search results

❌ High bounce rates indicating low user engagement

❌ Subpar conversion rates from website visitors to patient inquiries

The Solution: A Comprehensive SEO Strategy

To address these issues, we developed a multi-faceted SEO approach:

1.

Technical SEO Overhaul

• Boosted site speed and mobile responsiveness
• Resolved crawl errors and broken links
• Implemented schema markup for enhanced SERP appearances
• Optimized URL structure and internal linking for better crawlability

2.

On-Page Optimization

• Conducted extensive keyword research in the plastic surgery niche
• Refined meta titles, descriptions, and headers
• Developed high-quality, informative content for each procedure
• Established a consistent content calendar for the blog

3.

Local SEO Push

• Claimed and optimized the Google My Business listing
• Ensured NAP (Name, Address, Phone) consistency across online directories
• Implemented a strategy to encourage and manage patient reviews

4.

Strategic Link Building

• Fostered relationships with relevant health and beauty websites
• Created shareable infographics and visual content
• Engaged in guest posting on authoritative medical blogs

plastic surgeon on his computer
SEO results for traffic
Evolution of Organic Traffic
SEO results for business keywords
Top Keywords in Top 5 of Google

The Results: A Digital Transformation

After six months of dedicated effort, the clinic saw remarkable improvements:

✅ Organic traffic surged by 150%

✅ Conversions from organic search skyrocketed by 200%

✅ 75% of targeted keywords now rank in the top 5 positions

✅ Bounce rate decreased by 50%

✅ Local pack appearances increased by 300%

Key Factors for this success

1. Holistic Approach
By addressing technical, on-page, and off-page SEO simultaneously, we created a robust foundation for success.

2. Quality Content Focus
Investing in informative, patient-focused content proved crucial in establishing authority and trust.

3. Local SEO Emphasis
Focusing on local search visibility significantly improved the clinic's prominence in its target market.

4. Continuous Optimization
Regular monitoring and strategy refinement ensured we stayed ahead of algorithm changes and competition.

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