What should happen after you sign with a plastic surgeon SEO company?
Spoiler: It should be more than just “we’ll send you a report every month; don’t ask questions.”
This is how working with a plastic surgery SEO company that specializes in this field should go from start to finish.
4.1 Onboarding: They Ask Questions That Are Too Specific
Questions you might get are:
• What procedures do you really want to grow?
• Which ones are already full?
• Who are your biggest competitors in your area?
• Where do your best current patients come from (referrals, search, social)?
• How far do patients usually go?
If they don’t ask, they won’t make any changes. They’ll just put you in their generic system.
4.2 First Audit and Strategy Build
You should receive:
• Technical audit (speed, mobile, Core Web Vitals, HTTPS, and index problems)
• Content audit (pages with procedures, gaps, and weak pages)
• Local audit (GBP, citations, NAP consistency, and review profile)
• Overview of the backlink profile
Then:
• A prioritized plan for the next 0–90 days, 90–180 days, etc.
• A clear explanation of what they’re doing and when
• They are just making it up if they don’t do this.
4.3 Implementation: Who Does What They should:
• Do technical work and SEO on the page (usually with your dev)
• Plan and make content (with your clinical supervision when necessary)
• Improve GBP and local profiles
• Run or organize link-building or public relations campaigns
• Set up Analytics, Search Console, and GBP to keep track of things.
You and your team should:
• Agree to the medical/procedure content
• Give access and basic information
• Make a promise to look over the review and reputation processes
You hired a consultant, not an implementation partner, if a plastic surgery SEO company wants you to write everything, set everything up, and do their job for them.
4.4 Reporting and Communication You should see at least the following on a regular basis:
• Trends in organic traffic, broken down by pages and procedures
• Rankings for important words like “plastic surgeon [city],” “rhinoplasty [city],” and so on.
• Conversions that are organic and local (forms, calls, bookings)
• Work done (content published, technical changes made, local updates made, links earned)
• Next steps and things to do first
• If you only get a generic PDF and no response, that’s not a relationship; it’s a bill.
4.5 Warning Signs When You Work with an SEO Company
• They won’t tell you what links they’re making.
• When you ask about the quality or accuracy of the content, they get defensive.
• Instead of explaining how SEO is going, they keep telling you to buy ads.
• They say they can get you “number one rankings for any keyword.”
• You’re not dumb. It probably is nonsense if it sounds like it.